General Liability: Trends and Considerations for 2024

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In recent years, the general liability insurance segment has experienced significant shifts, characterized by rising claim frequency and severity. These changes have led to hardening conditions, prompting insurance carriers to implement rate increases, stringent underwriting standards, and limited capacity. While there’s been slight improvement in underwriting results in 2022-23, indicating a potential for rate moderation, several concerning trends persist, threatening to impact overall market performance.

Litigation Concerns:

The landscape of liability insurance is increasingly shaped by litigation concerns, fueled by social inflation and the proliferation of nuclear verdicts. Despite a temporary decrease in 2020 due to the pandemic, nuclear verdicts have surged in recent years, nearly doubling in average value from 2020 to 2022. These trends contribute to elevated claim costs and the risk of coverage gaps for businesses, necessitating careful risk management strategies.

Increased Medical Expenses:

Another significant factor driving up claim costs in the general liability segment is the surge in medical expenses. Over the past few decades, medical costs have risen dramatically, outpacing overall inflation rates. While there was a brief anomaly in 2023 where medical inflation fell behind general inflation, the overall trajectory remains upward. This ongoing trend underscores the importance of comprehensive coverage for third-party injuries and proactive cost-containment measures.

PFAS Exposures

The regulatory landscape surrounding per- and polyfluoroalkyl substances (PFAS) has intensified in response to emerging health and safety concerns. With federal and state governments implementing restrictions and regulatory actions, businesses utilizing PFAS face heightened liability exposures. Litigation related to PFAS exposure is on the rise, with businesses potentially facing coverage exclusions and substantial financial losses. As regulatory pressures continue to mount, businesses must stay vigilant and adapt their risk management strategies accordingly.


As we navigate the complexities of the general liability insurance market in 2024, it’s imperative for policyholders to remain proactive and informed. Understanding and addressing key trends such as litigation concerns, increased medical expenses, and PFAS exposures are essential for mitigating risk and ensuring adequate coverage. By staying abreast of regulatory developments and implementing robust risk management practices, businesses can better navigate the evolving landscape of general liability insurance.

Contact us today to learn how our tailored insurance solutions can safeguard your assets and mitigate risks in an ever-changing environment. Let’s partner together to ensure your peace of mind and business continuity in 2024 and beyond.

Don’t wait until it’s too late – reach out to Carlson Insurance Group now and empower your business for success.


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