Create a Blog Post

Headers & Paragraphs

Each header needs an HTML element to tell it what size and importance it has. In the example below, you can see the "HTML Brackets" and Elements. Each one has an open <> and closed </> bracket for each element. That shows the beginning and end to each element. Everything within the element bracket will be applied with the styling of that element.

Internal Links

In the second paragraph you'll also notice a link to another page on the site. Embedding internal links is really good for SEO. A good way to do this is to reference other posts or pages within each post. For example, on an auto insurance post you may reference the multi-policy discount for combining with home insurance and make the "home insurance" text a link like in paragraph 2.

Image Details/Metadata

Below the Post Image upload field are 4 fields that need to be completed to provide the necessary metadata for the image.

What is metadata?

Metadata is text information pertaining to an image file that is embedded into the file. This text data helps search engines understand what the image is and how its associated with the other page content its accompanying.

In a blog post, the image should be related to the content of the post. For example, if the article is about Car Insurance, the image would likely have a car in it. The Metadata would then be listed as "Car Insurance" across all 4 fields to match the topic and SEO keyword of the post.